If you write them like you are speaking to one of your buddies, it will make them easy to read. The tone of a lot of articles on the internet is formal. You can differeniate your articles by using a lighthearted and relaxed tone. Visitors will find it refreshing that there is indeed a human being who has put some thought into the writing.
If you want to build backlinks without a specific link building campaign, then write content that people want to read. Do not fall into the trap of churning out articles only considering your desire fill your site.
Spun articles have a purpose, but if you site doesn’t demonstrate value, people won’t link to it organically, which means you have to spend time and money building links. If you write grade A content that shines on its own, the backlinks will come to you.
Do not post articles that have already been used many times. Article marketing is all about making yourself and your website different from the rest. If your website has an article that three dozen other sites also have posted, you have three dozen competitors. Only share unique, original content or pieces that have only been published one or two times.
Pack your articles with great information. Great sources for information include eZine Articles and Google. The best articles will contain information that’s not already available from other Internet sources.
In an article intended for marketing purposes, avoid spreading the piece over several pages. This can be tempting, because of the extra ad revenue and search engine optimizing you can get from another page. Readers often become annoyed with multi-page articles, and are more apt to read a shorter, single-page article. If you must spread the article out, include an easy to see link that directs readers to a version formatted for just one page.
Article marketing can be a very useful way for online businesses to garner traffic. Apply these strategies and techniques to your own efforts, and you’ll see an increased amount of visitor to your website.
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