MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. Send promo codes in coupons. You can even make it so that the code is linked to a special site where the results can be tracked. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. If you send messages that don’t work, it will be counterproductive to your campaign. As a safeguard, try sending the message to your colleagues, and obtain their feedback on it prior to sending the message to your customers.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. When new customers see mobile marketing efforts they usually think it spam.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
There are ways you can improve on your advertising. And keep close tabs on the new techniques your competition is implementing. The tips offered in this article can help you surpass your competitors and corner your own market advantage.